Notice the title starts with Problems?  Without a problem, you can’t have a solution and without a unique solution that delivers value and discourages competitors, a company can’t grow.  Let’s begin by considering how problems are identified, how the value of problems is ascertained and what happens to problems over time. What is a Problem? A problem is a challenge […]

Growth is the lifeblood of companies.  Too often leaders at B2B organizations, especially those that have been in business for some time, find themselves scratching their heads and asking – “I used to be able to grow and make comfortable margins.  Now I find myself competing on price to grow volume and in doing so, diminishing my profit margins.  What […]